In an age when Americans will go out of their way if it means they’ll spend less on gas, there is a booming new industry of energy drinks that goes for 20 times more per-oz than Coke – energy shots.
A growing number of Americans are turning their backs to $3 coffee, in favor of these $3 2-ounce energy shots – and most of them taste disgusting.
The energy shot market is expected to double this year, to $700 million in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – the 5 Hour Energy.
Other companies have sprung up, in an attempt to capture some of this new energy drink market – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.
On top of everything, 8 Hour Energy has zero carbs or calories, and it tastes good!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” said Troy Smith – a Finance major.
“Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. “The ingredients speak for themselves,” says Casey McCarthy, CEO of Bhelliom Enterprises.
